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World NewsApple AirPods business grew like gangbusters over the holidays

Apple AirPods business grew like gangbusters over the holidays

Simone Marchetti wears Apple AirPods throughout Milan Fashion Week in Milan, Italy.

Melodie Jeng | Getty Images

Apple’s AirPods had one other profitable vacation season.

The firm offered 27 million pairs of its latest model of the AirPods, for a complete of 90 million offered throughout the vacation quarter of 2021, based on a report over the weekend from high Apple analyst Ming-Chi Kuo of TFI Asset Management Limited. The gross sales will translate to twenty% year-over-year income development Apple’s wearable gadget business, Kuo stated.

Kuo’s report comes forward of what ought to be a giant yr for Apple’s wearables business. In addition to a brand new model of the AirPods Pro, which Kuo stated will launch in the fall of this yr, Apple is predicted to unveil its long-rumored augmented actuality headset. While the iPhone continues to be Apple’s most necessary and worthwhile product, the firm has constructed a well-liked {hardware} ecosystem of equipment round the telephone.

Apple does not get away its wearables income, however it does make up a good portion of its “Other Products” line merchandise, which incorporates different equipment reminiscent of iPhone circumstances and charging cables. Apple booked practically $13 billion in Other Products income in the vacation quarter of 2020. It’ll be a quantity to observe when Apple stories earnings for the final quarter in the coming weeks.

Apple launched a brand new model of the “regular” AirPods final fall that provides a lot of the similar options present in the Pro mannequin, apart from noise cancellation. There are actually 4 AirPods fashions to select from, ranging in value from $129 to $549.

Kuo stated the subsequent model of the AirPods Pro coming in the fall will embody a brand new design, a case that may beep in the event you lose it and higher audio for streaming music. He expects Apple to promote as much as 20 million models of the new AirPods Pro mannequin this yr.

As for different wearables, Bloomberg reported over the weekend that Apple’s AR headset could possibly be launched as quickly as this spring, with a launch at the finish of the yr. Meanwhile, Meta, Facebook’s mum or dad firm, plans to launch a extra superior model of its digital actuality headset this yr. Bloomberg additionally stated there can be a brand new model of the Apple Watch this yr, together with a “rugged” mannequin that is extra sturdy.


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