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BusinessEx-Aston Martin exec says Rivian fired her for concerns about 'toxic bro...

Ex-Aston Martin exec says Rivian fired her for concerns about ‘toxic bro culture’

Rivian EV Pickup Truck.

Adam Jeffery | CNBC

A former feminine govt at Rivian is accusing the electrical car start-up of firing her for elevating concerns about the corporate having a “toxic bro culture.”

In a Medium post published Thursday afternoon, Laura Schwab, who joined Rivian late final yr from Aston Martin, describes the corporate as a “boys club” by which feminine executives equivalent to herself had been disregarded of essential conferences and marginalized.

“Rivian publicly boasts about its culture, so it was a crushing blow when I joined the company and almost immediately experienced a toxic bro culture that marginalizes women and contributes to the company making mistakes,” she stated. “I raised concerns to HR about the gender discrimination from my manager, the ‘boys club’ culture, and the impact it was having on me, my team, and the company. Two days later, my boss fired me.”

Rivian spokeswoman Amy Mast declined to touch upon Schwab’s submit and the allegations. She cited restrictions of the corporate’s quiet interval as a part of its IPO, which it filed for in August. The firm is predicted to listing on the Nasdaq as early as subsequent week.

In a LinkedIn submit, Schwab additionally stated she has filed a lawsuit towards Rivian for gender discrimination and retaliation.

Schwab, who beforehand served as Aston Martin’s American division president, was employed final November as Rivian’s first vice chairman of gross sales and advertising. She was a high-profile addition for the corporate following a 20-year profession with the famed British luxurious model in addition to Jaguar Land Rover.

Schwab’s submit is known as “Life Outside the Boys Club: Why I Spoke Up About Rivian’s Toxic Bro Culture (and Got Fired).” In it, Schwab stated she was “excited” to affix Rivian, however that pleasure shortly turned to emotions of marginalization following an alleged sample of exclusion among the many firm’s high male executives.

“Despite my 20 years of auto experience, and my position as VP of Sales and Marketing, I was excluded from crucial meetings that impacted our mission and my team,” Schwab wrote. “Time and time again, I raised concerns regarding vehicle pricing and manufacturing deadlines, but no one listened, even though I have extensive experience launching and pricing vehicles. It wasn’t until my (often less experienced) male colleagues raised the exact same ideas that the Chief Commercial Officer would respond. Never in my years in the auto industry had I experienced such blatant marginalization.”

It wasn’t instantly clear who serves as Rivian’s chief industrial officer, who Schwab stated she reported to and was fired by. The firm doesn’t listing such a place on its web site or in its IPO registration kind.

Schwab alleged that her boss stated the reasoning for her firing was a “larger ‘reorganization.'” Schwab argues she was the one individual “reorganized” although.

“I pointed out that there was no coincidence in my firing and my raising concerns of bro culture and gender discrimination just two days earlier,” she stated. “The very person I had flagged as promoting the discriminatory culture was the person who terminated me.”

CNBC reached out to Schwab, who didn’t instantly reply for remark.


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