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BusinessMacy's trying to block Amazon from advertising atop Herald Square shop

Macy’s trying to block Amazon from advertising atop Herald Square shop

Lights shine close to a closed Macy’s Herald Square as folks stay at residence to cease the unfold of coronavirus on March 29, 2020 in New York City.

Noam Galai | Getty Images

Macy’s is embroiled in a authorized battle with its landlord to stop Amazon from utilizing a billboard that sits on prime of its most iconic flagship retailer.

The division retailer chain is asking the Kaufman Organization to cease a possible take care of Amazon to use the billboard atop its storied Herald Square location.

In a lawsuit filed in state courtroom, Macy’s claims that any commercials from its on-line competitor would trigger “immeasurable” hurt to its enterprise.

“The damages to Macy’s customer goodwill, image, reputation and brand should a prominent online retailer (especially Amazon) advertise on the billboard are impossible to calculate,” Macy’s mentioned in courtroom papers.

Macy’s has been advertising its enterprise on the billboard for longer than half a century. But the lease for the advertising house expired in August. Macy’s claims that Kaufman was already in talks with Amazon by that time.

Macy’s mentioned its authentic lease on the billboard house included a provision that indefinitely barred different retailers from advertising on the signal.

Representatives for Amazon and the Kaufman Organization didn’t reply to CNBC’s requests for remark.

“Since the early 1960s Macy’s has placed a billboard sign on the building adjacent to our flagship store at the corner of Broadway and 34th Street,” a spokeswoman for Macy’s mentioned in an e mail to CNBC.

“Macy’s continues to have rights relating to advertisements at that location,” she mentioned. “We expect to realize the benefits of these rights and have asked the court to protect them. As the matter is in litigation, the company will not have any further comment.”

Crain’s New York first reported on the courtroom battle.

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